This weekend I got a chance to attend the blogger kickoff event for J&R’s newest venture J&R Jr. a wonderful space on the second floor of its music-electronics superstore in downtown Manhattan. I had the chance to meet Jason Friedman, the son of J&R’s founders Joe and Rachelle Friedman. His nickname growing up was J&R Jr. and so his new baby was born…an amazing superstore!
There is a wonderful selection of baby items including: strollers, cribs, car seats, walkers, safety items, nursery items, clothing and so much more. There are play areas for the kids. I loved the selection of educational toys, arts and crafts, learning systems and electronics for the kids. J&R is a trusted family store that has been in business for 40 years and I think that it is great that a trusted family business has decided to venture into the baby/kids market.  Look for the Grand Opening Feb.11-12 at 1 Park Row,2nd Floor. It will be a fun-filled 2 Day Kidstravaganza with free musical performances and much more to delight all your little ones.  Also check out there website at

* I received a gift bag and printer for attending this event. This did not influence my writing this post.